7 ways to improve your website's performance
by Paul Green, Publicity Heaven, 11/4/2007
On the internet, content is King. The more focused your website’s content, the better it will perform in search engines like Google.
Use this guide to give your website's content a boost.
1) Use short, easy to read sentences: People scan rather than read websites. Aim for 10 words or less per sentence
2) Make sure your spelling and grammar is perfect: Use a spellcheck
3) Use lists: They help people understand your message quickly
4) Place keywords that describe your business & location: For example use “public relations ” and “Wellingborough” on every page. This helps boost your search engine results
5) Use original content: Articles offering free advice (just like this one) are appreciated by humans and search engines
6) Add, update and rewrite frequently: Add new pages and refresh others at least once a month
7) Give your content to other websites: This helps increase your visibility and boost your credibility. For example, I will make this content available to a couple of trusted businesses I work with
About Publicity Heaven
Publicity Heaven works with small UK businesses that have a problem getting into the media. The business is owned and run by media insiders, who know exactly what editors and journalists want.
Managing Director Paul Green is one of the UK’s leading experts in getting free publicity, and using it to grow your business.
www.publicityheaven.com
08452 303049
