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Home Office / IOM

The International Organisation for Migration (IOM) is the leading organization working with migrants and governments to provide humane responses to migration challenges. Its worldwide budget for 2005 exceeded US$900M, funding over 1,200 programmes and 220 field offices in over 100 countries. The Home Office partially funds the work of IOM and was our co-client on this project.  

Goals
IOM wanted to find the best way to expand its UK outreach activities beyond its London office, through dialogue and consultation with various stakeholders - such as refugee support groups - across the country. They also sought improvements to their existing communications strategy.  

Ascension delivered

• A powerful, articulate synthesis of conversations with 60 stakeholders
  
• A related and practical strategy for how to expand across the UK
  
• High-level recommendations on how to improve their overall communications, reinforced with a series of specific ideas that could be implemented immediately  

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J2 (part of St James's Place)

J2 is an elite division of the St James’s Place Partnership, a FTSE 250 company. J2 creates inspiring financial strategies to meet the quality of life aims of its clients, going beyond the traditional realms of financial advice. Their clients earn over £800K and are primarily business leaders in the City of London.

Ascension delivered

• Clearly defined marketing process to win new clients
  
• Deep understanding of the existing client experience
  
• Ongoing support with marketing counsel and implementation Ascension delivered
  
• A 30% increase in meetings with prospective new clients
  
• Insights into the motivations, likes and dislikes of clients
  
• Strategic planning and related activity to drive their marketing forward

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Manchester Business School

In September 2005, Manchester Business School approached Ascension with a view to launching a new MBA for Construction Executives. Although the School has a very strong brand, this specialised MBA was an unknown quantity, especially in media circles.

Goal
To successfully launch the new MBA in January 2006, attracting sufficient students through national and construction trade media. Time was tight, with only four months for Ascension to make an impact. 

Ascension delivered 

• 40 pieces of coverage, including FT, Guardian, Independent, Building magazine

 
Ascension is now marketing three MBA programmes for Manchester Business School

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Rhyme

In July 2006, Rhyme approached Ascension with a view to issuing a press release on Friends Provident signing for rhymeSIGHT, a back office software system for asset managers.

Goal
To successfully launch the Friends Provident story, including building a media list, issuing the press release, media follow up, liaison regarding media interviews and sending press coverage.

Ascension delivered

• 8 pieces of media coverage, including:   Bob’s Guide - Datamonitor - Finextra - STPzone.com - Banking Business - GT News - Financial News - STP 
  
• 2 media interviews conducted:   Rhyme was interviewed by Virginie O’Shea, editor of STP. The editor of Back Office Focus and Banking Technology, David Bannister, interviewed Rhyme Systems on rhymeSIGHT. 
  
• 1 byline opportunity: The features editor of gtnews, Ben Poole, offered Rhyme Systems the possibility of providing thought-leadership articles looking at developments in Asset Management.