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INSIDE TRACK CASE STUDY

Case:
Our client Inside Track spends a considerable amount of money on affiliate schemes.  To add to this expense, they paid an external company to measure the effectiveness of their affiliate campaign.  The results were inconclusive as it was proving impossible to relate the value of sales from the final stages of their sales funnel back to the initial source of the customer.

Answer:
We implemented our product Listen Marketing to track their customers from first contact to final purchase.

Results:
We concluded that most of their affiliates were either breaking-even or making them money, but more importantly, one of their affiliates was making a loss of £50 K each month.  Listen gave our client the facts and figures to recognise the problem and to change accordingly.