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We are business analysts and psychologists. We can relate to senior clients as well as identify and accelerate those with great potential.

Our firm was created to respond to the observation that number crunching led to nothing if one did not have an insight of the deep motivation and drivers of senior people and their teams; and that inspiration often led to little more than deflated dreams when it was not supported by facts and robust analysis.

White Water Strategies is a metaphor: if globalisation, competition and the fast pace of change in general can be likened to a fast running river, then many of us when left to our own devices simply go with the flow or worse, paddle upstream in the hope of slowing things down. Rafting techniques actually teach us that the best way to get back in control of our direction is to go faster than the flow. When we achieve this, then the world around us seems to slow down, we have time to think, take decisions and actually see the future more clearly.

We have assembled experts in all areas relevant to the decisions that senior people make about hteir business and their life. See it as a continuum between business analysis and psychology.

We love people and we love a challenge. If complex decisions could be taken by analysis alone, then there would not be a need for a firm like ours... We assume that even the deepest rooted behaviours can be durably changed and like to describe ourselves by five key words:

• Expert
• Positive
• Inspired
• Real
• Magical